{"id":3770,"date":"2022-09-16T12:30:51","date_gmt":"2022-09-16T12:30:51","guid":{"rendered":"https:\/\/soundsgood.co.uk\/?p=3770"},"modified":"2022-09-17T11:19:31","modified_gmt":"2022-09-17T11:19:31","slug":"green-cd-packaging","status":"publish","type":"post","link":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/","title":{"rendered":"Greenwashed CD packaging"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Green CD Packaging, my arse.<\/h1>\n

Definition of greenwashing<\/strong><\/h3>\n

Greenwashing is\u00a0a communication and marketing strategy adopted by companies or other organizations<\/b>. It consists in putting forward ecological arguments in order to forge an ecologically responsible image among the public.<\/span><\/p>\n

Now, the music business is full of hype, believe me, it’s true! I frequently get requests for eco packaging for CDs from musicians who want their merch to be eco-friendly, low carbon footprint, etc. I have looked at this time and time again and the conclusion always is that bespoke packaging is more expensive. Expense means not only the materials and energy in making the product but also the energy that has to be spent in earning the money to buy the CD too!<\/p>\n

But today I received this bit of spam marketing from a company called BPC which really takes the biscuit! They are selling what in effect is a cardboard digipak which sounds good. So I asked for a price of 250 to 1000 pieces. I was shocked to see the cost. 250 the typical run quantity for a small gigging band would cost over \u00a34.00 each and if you ordered a thousand its still be well over \u00a32.00 each (\u00a32.43 to be precise). Add in the cost of the CD,\u00a0 mastering and design the ‘merch’ will cost more than you can ever sell it for.<\/p>\n

In reality, music sells on the quality of the performance at gigs. Nice touch if you serve it up in a recycled paper bag but in reality, the carbon footprint created by the venue, travel, and beer consumed at the gig completely outweighs the real impact of the traditional plastic box or card wallet. The latter is as close as you can get to minimizing carbon unless you want to use some fancy recycled eco-friendly cardboard of course!<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Green CD packaging, does it makes the slightest difference to our environment? Greenwashing packaging its the music not the box!<\/p>\n","protected":false},"author":2,"featured_media":3773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nGreenwashed CD packaging - Sounds Good<\/title>\n<meta name=\"description\" content=\"Green CD packaging, does it makes the slightest difference to our environment? Greenwashing packaging its the music not the box!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soundsgood.co.uk\/green-cd-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green CD Packaging, my arse.\" \/>\n<meta property=\"og:description\" content=\"Greenwashing CD packaging is if that makes the slightest difference to our environment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soundsgood.co.uk\/green-cd-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Sounds Good\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SoundsGood.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-16T12:30:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-17T11:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/soundsgood.co.uk\/wp-content\/uploads\/2022\/09\/Greenwash-CD.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"318\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Martin Maynard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Green CD Packaging, my arse.\" \/>\n<meta name=\"twitter:description\" content=\"Greenwashing CD packaging is if that makes the slightest difference to our environment.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Maynard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/\"},\"author\":{\"name\":\"Martin Maynard\",\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/#\\\/schema\\\/person\\\/9371375c00c4e3eade2effd5051ab7d5\"},\"headline\":\"Greenwashed CD packaging\",\"datePublished\":\"2022-09-16T12:30:51+00:00\",\"dateModified\":\"2022-09-17T11:19:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/\"},\"wordCount\":379,\"image\":{\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/soundsgood.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Greenwash-CD.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/\",\"url\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/\",\"name\":\"Greenwashed CD packaging - Sounds Good\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/soundsgood.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Greenwash-CD.png\",\"datePublished\":\"2022-09-16T12:30:51+00:00\",\"dateModified\":\"2022-09-17T11:19:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/#\\\/schema\\\/person\\\/9371375c00c4e3eade2effd5051ab7d5\"},\"description\":\"Green CD packaging, does it makes the slightest difference to our environment? Greenwashing packaging its the music not the box!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/#primaryimage\",\"url\":\"https:\\\/\\\/soundsgood.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Greenwash-CD.png\",\"contentUrl\":\"https:\\\/\\\/soundsgood.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Greenwash-CD.png\",\"width\":600,\"height\":318},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/green-cd-packaging\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/soundsgood.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Greenwashed CD packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/soundsgood.co.uk\\\/\",\"name\":\"Sounds Good\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/soundsgood.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/soundsgood.co.uk\\\/#\\\/schema\\\/person\\\/9371375c00c4e3eade2effd5051ab7d5\",\"name\":\"Martin Maynard\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Greenwashed CD packaging - Sounds Good","description":"Green CD packaging, does it makes the slightest difference to our environment? Greenwashing packaging its the music not the box!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/","og_locale":"en_GB","og_type":"article","og_title":"Green CD Packaging, my arse.","og_description":"Greenwashing CD packaging is if that makes the slightest difference to our environment.","og_url":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/","og_site_name":"Sounds Good","article_publisher":"https:\/\/www.facebook.com\/SoundsGood.co.uk\/","article_published_time":"2022-09-16T12:30:51+00:00","article_modified_time":"2022-09-17T11:19:31+00:00","og_image":[{"width":600,"height":318,"url":"https:\/\/soundsgood.co.uk\/wp-content\/uploads\/2022\/09\/Greenwash-CD.png","type":"image\/png"}],"author":"Martin Maynard","twitter_card":"summary_large_image","twitter_title":"Green CD Packaging, my arse.","twitter_description":"Greenwashing CD packaging is if that makes the slightest difference to our environment.","twitter_misc":{"Written by":"Martin Maynard","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/#article","isPartOf":{"@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/"},"author":{"name":"Martin Maynard","@id":"https:\/\/soundsgood.co.uk\/#\/schema\/person\/9371375c00c4e3eade2effd5051ab7d5"},"headline":"Greenwashed CD packaging","datePublished":"2022-09-16T12:30:51+00:00","dateModified":"2022-09-17T11:19:31+00:00","mainEntityOfPage":{"@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/"},"wordCount":379,"image":{"@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/soundsgood.co.uk\/wp-content\/uploads\/2022\/09\/Greenwash-CD.png","articleSection":["Uncategorized"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/","url":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/","name":"Greenwashed CD packaging - Sounds Good","isPartOf":{"@id":"https:\/\/soundsgood.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/#primaryimage"},"image":{"@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/soundsgood.co.uk\/wp-content\/uploads\/2022\/09\/Greenwash-CD.png","datePublished":"2022-09-16T12:30:51+00:00","dateModified":"2022-09-17T11:19:31+00:00","author":{"@id":"https:\/\/soundsgood.co.uk\/#\/schema\/person\/9371375c00c4e3eade2effd5051ab7d5"},"description":"Green CD packaging, does it makes the slightest difference to our environment? Greenwashing packaging its the music not the box!","breadcrumb":{"@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/soundsgood.co.uk\/green-cd-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/#primaryimage","url":"https:\/\/soundsgood.co.uk\/wp-content\/uploads\/2022\/09\/Greenwash-CD.png","contentUrl":"https:\/\/soundsgood.co.uk\/wp-content\/uploads\/2022\/09\/Greenwash-CD.png","width":600,"height":318},{"@type":"BreadcrumbList","@id":"https:\/\/soundsgood.co.uk\/green-cd-packaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/soundsgood.co.uk\/"},{"@type":"ListItem","position":2,"name":"Greenwashed CD packaging"}]},{"@type":"WebSite","@id":"https:\/\/soundsgood.co.uk\/#website","url":"https:\/\/soundsgood.co.uk\/","name":"Sounds Good","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/soundsgood.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/soundsgood.co.uk\/#\/schema\/person\/9371375c00c4e3eade2effd5051ab7d5","name":"Martin Maynard"}]}},"_links":{"self":[{"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/posts\/3770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/comments?post=3770"}],"version-history":[{"count":13,"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/posts\/3770\/revisions"}],"predecessor-version":[{"id":3792,"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/posts\/3770\/revisions\/3792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/media\/3773"}],"wp:attachment":[{"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/media?parent=3770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/categories?post=3770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soundsgood.co.uk\/wp-json\/wp\/v2\/tags?post=3770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}